Experience

CW Network

Lead digital researcher at the network charged with providing revenue impact and competitive research to Sales and Branded Entertainment teams across CW platforms.

Food Network, HGTV, Travel Channel

Ran digital sales research team with four staffers and annual budget of over $1M. Represented the company in media industry groups like the IAB and MRC, specifically on viewability, audience validation, and VOD measurement. Oversaw panel research and effectiveness/ROI research.

NBCUniversal (Bravo)

Led team of two staffers and managed annual budget of nearly $1M. Sole research & analytics support for the digital business (all platforms). Oversaw Adobe Analytics measurement. Conducted qual/quant studies across multiple platforms. Tagged and tested digital products and provided ROI evaluation.

Turner Broadcasting

Directed research projects for sales, from upselling to post-campaign analysis, using secondary research (comScore, Nielsen, etc.) and Adobe Analytics. Oversaw ROI research, including effectiveness and in-store purchase behavior tests. Built a data warehouse with user front-end for joining Nielsen data, which led to development of a recommendation engine for sales marketing opportunities.

The New York Times

Oversaw cross-platform research studies for sales and marketing. Worked on a survey and segmentation analysis of print and digital consumers across cohorts. Conducted ROI research for advertising partners. Presented weekly trends in technology and media innovation to sales and marketing teams.

Time Warner Corp. (Global Media Group)

Managed research and analytics for Time Warner Corp. sales marketing group. Built and maintained multiple database applications. Created and distributed daily newsletters. Handled ad hoc research requests. Analyzed SEC filings & Analyst reports on M&A prospects for Corp. Business Development.

Consulting & Freelance

Work with publishers, agencies, brands, and vendors to provide insights and recommendations on various touchpoints in the media ecosystem. Additional examples of expertise include marketing-mix model development, media thought-leadership, strategic proposals around measurement of video advertising campaigns and measurement tools, and support team trainings on media plan optimization and ROI measurement, among others.