Experience

The CW Network

Develop and present research collateral across OTT, mobile, and desktop platforms. Manage relationships with vendors on primary research projects. Oversee tagging efforts and taxonomy management across syndicated sources.

Discovery (Food Network, HGTV, Travel Channel)

Ran digital sales research team with four staffers and annual budget of over $1M. Represented the company in media industry groups like the IAB and MRC, specifically on viewability, audience validation, and VOD measurement. Oversaw panel research and effectiveness/ROI research.

NBCUniversal (Bravo)

Led team of two staffers and managed annual budget of nearly $1M. Sole research & analytics support for the digital business (all platforms). Oversaw Adobe Analytics (Omniture) measurement, soup to nuts. Conducted qual/quant studies for platforms. Tagged and tested products and provided ROI evaluation.

WarnerMedia (Turner Broadcasting)

Directed research projects for sales, from upselling to post-campaign analysis, using secondary research (comScore, Nielsen, etc.) and Adobe Analytics (Omniture). Oversaw ROI research, including effectiveness and in-store purchase behavior tests. Built a data warehouse with user front-end for joining Nielsen data, which led to development of a recommendation engine for sales marketing opportunities.

The New York Times

Oversaw cross-platform research studies for sales and marketing. Worked on a survey and segmentation analysis of print and digital consumers across cohorts. Conducted ROI research for advertising partners. Presented weekly trends in technology and media innovation to sales and marketing teams.

WarnerMedia (Global Media Group)

Managed research and analytics for Time Warner Corp. sales marketing group. Built and maintained multiple database applications. Created and distributed daily newsletters. Handled ad hoc research requests. Analyzed SEC filings & Analyst reports on M&A prospects for Corp. Business Development.

Consulting & Freelance

Work with publisher partners, media agencies, and ad-tech vendors to provide global insights and recommendations on research and analytics implementation/reporting. Projects have included: marketing-mix model development; thought-leadership; strategic proposals around measurement of multi-platform, in-video advertising; sales team trainings on how to best optimize marketing plans and prove the success of campaigns.