Portfolio (sample)

Ad Effectiveness / Advertiser ROI

Measured advertising effectiveness for many digital and cross-platform campaigns on Scripps Networks’ properties, including a digital/print study for Target’s campaign on Food Network

Demonstrated the effectiveness of advertising on Turner Digital properties by conducting research for many clients, including a pre/post test in a simulated video environment for McDonald’s

Digital Analytics

Created the measurement plan and oversaw insights generation for the first season of Top Chef: Last Chance Kitchen on Bravo Digital platforms

Developed the Brand Power Index for NBCUniversal’s Women@NBCU group, which ranked monthly buzz about consumer-facing brands among women by analyzing social, search, and in-person conversations

Syndicated / One Sheets

Built visitor profiles for The CW Digital platforms in terms of consumption and usage habits among total audience and specific demographics

Positioned The CW Digital audience as ideal for a wide variety of advertiser categories, including politics during the 2020 election cycle (specifically for Joe Biden)

Developed collateral for many individual advertisers on The CW Digital platforms in order to facilitate lead generation and respond to sales requests, including a one sheet for Universal Pictures

Created materials that promoted The Turner Network’s desirable audience across its many properties and target demographics

Special Projects

Led the implementation and day-to-day management of Turner Nexus, a tool for recommending sales marketing opportunities to clients